Strategy is science. Our process reveals each organization's unique advantages, then discovers the most effective way to turn those into a stronger, more productive, more profitable brand.

Clever Ducks—Network Services
Technology Rebrand

A network service provider in San Luis Obispo for over 10 years, Computer Network Services wanted to take the company to the next level, attract larger customers and position themselves for long-term growth. 20|20 began their rebrand with a name change. The old name, Computer Network Services, was too generic to become a recognizable brand. 20|20 created the name Clever Ducks and kept the original name as a descriptor to maintain recognition during the transition.

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BRAND STRATEGY CLIENT CASE STUDIES

  • Clever Ducks—Network Services

    Computer Network Services had a great product, but a generic image. They received a new, memorable brand to fuel their growth.

  • Grade Potential

    Make The Grade required a new name to launch its goal of becoming a national franchise.

  • Farm Supply Company

    Farm Supply Company isn't just for farmers and ranchers. A new brand and award-winning advertising showcased their diversity.

  • Collaboration Consultants

    Collaboration drives growth for other businesses. Now they have a brand that demonstrates exactly how they help others succeed.

  • Bazomb

    Bazomb had a mission to save people money and help local business. But first they needed a memorable brand.

  • Las Ventanas Ranch

    Las Ventanas Ranch has a strong belief in the joy of country living. Their brand was established around this philosophy.

  • Martin Resorts

    Martin Resorts offers a cohesive experience in numerous styles. They needed branding that would unite the properties while unifying the image.

  • Retail Anywhere

    Desiring to build the enterprise side of their software sales, Retail Anywhere looked for an inviting brand that would welcome clients.

  • The Villages Retirement Living

    The Villages residents’ stories of love and friendship became wonderful testimonies for this retirement community.

  • SLOtheSTIGMA

    Transitions Mental Health Services wanted to bring mental health resources into the spotlight and eliminate stigmas associated with seeking help.

  • The Wine Enthusiast

    With years of success and multiple business divisions, The Wine Enthusiast was ready to reunify and strengthen its various brands.

  • Friends of Hearst Castle

    A world-renowned historical monument wanted to celebrate its anniversary while boosting donations. The solution: let visitors guard the Castle.

  • Mee Memorial Hospital

    How does a hospital in an agricultural region relate to its community? It all starts with the people and their surroundings.

  • PeaceHealth Hospitals

    In a multi-hospital system it can be difficult maintaining consistent branding across all materials. That’s when creative branding meets innovative information systems.

  • Marian Osteoperosis Center

    When Marian Medical Center opened their new Osteoporosis Center, they needed a campaign that would increase awareness for this leading edge, people-oriented facility.

  • Digital West

    When a tech firm offers as many services as Digital West, it must have the ability to connect customers with perfect solutions.

  • Agilight LEDs

    AgiLight provides LED solutions to America’s commercial sign industry. They wanted a stronger voice and a bigger slice of the pie.

  • Promega

    Promega's Corporate Responsibility Program was already successful on a corporate level, but it needed a brand that would resonate with employees.

  • Central Coast OB/GYN

    This women's health care practice needed a fresh look that stood out from their local competition and conveyed quality.