Advertising is connecting. A successful ad campaign tells authentic and meaningful stories, builds relationships and increases both short and long-term profits. Media channels include print, direct, radio, television, outdoor, and all online media.

REC Solar Anti-Establishment Campaign
Brand Strategy

The issue facing REC Solar, and many of its competitors in the solar market, was an education barrier: many of their potential customers didn't know enough about the emerging technology to make an informed decision. As the industry's proven and experienced provider, REC Solar came to 20|20 for a solution that would differentiate itself across its 15 national markets.

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ADVERTISING CAMPAIGNS CLIENT CASE STUDIES

  • Pacific Eye

    Pacific Eye provides the most comprehensive eye care on California’s Central Coast. Their passion was longing to be shared.

  • REC Solar Anti-Establishment Campaign

    REC Solar builds energy solutions for homes and businesses across the nation. Now they’re changing perceptions to change the world.

  • The Villages Retirement Living

    The Villages residents’ stories of love and friendship became wonderful testimonies for this retirement community.

  • Central Coast Pathology

    What does a dog have to do with a local pathology lab? Quite a bit, as it turns out.

  • Marian Medical Center

    When a hospital’s growth rests on the success of it’s fundraising, a meaningful brand becomes the key to the future.

  • Coast National Bank

    Coast National Bank wanted to attract local businesses. An award-winning campaign gave rise to the new clients they desired.

  • SLOtheSTIGMA

    Transitions Mental Health Services wanted to bring mental health resources into the spotlight and eliminate stigmas associated with seeking help.

  • Modesto Airport

    Modesto Airport's expanded flight service deserved advertising that would grab plenty of attention.

  • Agilight LEDs

    AgiLight provides LED solutions to America’s commercial sign industry. They wanted a stronger voice and a bigger slice of the pie.

  • Arroyo Grande Hospital

    A full re-brand showcasing employee stories provided Arroyo Grande Hospital with a new identity to match its improved level of care.

  • Farm Supply Company

    Farm Supply Company isn't just for farmers and ranchers. A new brand and award-winning advertising showcased their diversity.