Health is central to a community’s success. Hospitals with strong brands are able to assert themselves as the trusted source for care in their region, building a solid foundation for lasting relationships.

Fresno Heart and Surgical Hospital
Campaign Strategy

Fresno Heart and Surgical Hospital came to 20|20 looking to better position their world-class Metabolic and Bariatric Surgery Program. Led by the compassion of the program’s staff, 20|20 developed a striking campaign aimed at those who had not considered weight loss surgery before. This new approach met potential patients in an honest place— and honored the range of emotions they might feel. The campaign is summed up in its optimistic mantra: This Time Will Be Different.

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