Health is central to a community’s success. Hospitals with strong brands are able to assert themselves as the trusted source for care in their region, building a solid foundation for lasting relationships.

Fresno Heart and Surgical Hospital
Campaign Strategy

Fresno Heart and Surgical Hospital came to 20|20 looking to better position their world-class Metabolic and Bariatric Surgery Program. Led by the compassion of the program’s staff, 20|20 developed a striking campaign aimed at those who had not considered weight loss surgery before. This new approach met potential patients in an honest place— and honored the range of emotions they might feel. The campaign is summed up in its optimistic mantra: This Time Will Be Different.

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HOSPITALS CLIENT CASE STUDIES

  • PeaceHealth Hospitals

    In a multi-hospital system it can be difficult maintaining consistent branding across all materials. That’s when creative branding meets innovative information systems.

  • Marian Medical Center

    When a hospital’s growth rests on the success of it’s fundraising, a meaningful brand becomes the key to the future.

  • Arroyo Grande Hospital

    A full re-brand showcasing employee stories provided Arroyo Grande Hospital with a new identity to match its improved level of care.

  • Mee Memorial Hospital

    How does a hospital in an agricultural region relate to its community? It all starts with the people and their surroundings.

  • Fresno Heart and Surgical Hospital

    Fresno Heart and Surgical Hospital sought a bold strategy for their weight-loss surgery program that was more than just before-and-after photos.

  • Clovis Community Medical Center

    This Clovis hospital needed to communicate that its latest expansion was about more than square footage.