20|20 recently collaborated with Vina Robles to name their new luxury housing development in the heart of Paso Robles wine country. The original name of the project was “Huerhuero”, a challenging word to sound or spell. In developing a new name, we thought beyond what words can say, to how words can sound. “Sound symbolism” is the theory that we …
Today, new developments are popping up in nearly every neighborhood. While our clients have been busy building projects to better the community, we’ve been building their brands. Discover the passion and personalities shaping the character of our beautiful county. We are grateful to collaborate with and share the stories of such dedicated people. Studio Design Group For over 30 years, Studio Design Group …
For the first time, Pantone’s Color of the Year is a union of two shades- the airy pink Rose Quartz and the calming lavender Serenity. While 2015 channeled the rich and luxurious Marsala, 2016 focuses on “mindfulness and well-being as an antidote to modern day stresses.” In today’s tumultuous, fast-paced world, these colors are a gentle reminder for us to take time out …
In 2015, 20|20 had the pleasure of participating in the 34th Annual Transitions Mental Health Association Bowl-a-Thon. In collaboration with other local businesses, teams came together to raise money for local mental health programs. This event also aims to strike out the stigma surrounding mental illness across San Luis Obispo County. Inspired by our experience, 20|20 broke out the ball …
Most of us remember and connected with the Back to the Future movie franchise. We remember the DeLorean, the flux capacitor, and Biff. And now, looking back, we remember the predictions made in the second installment of the series. Come 2015, there would be hoverboards, self-lacing shoes, video conferencing, and the Cubs finally winning a World Series. Well some of …
I have a man-crush on James Dyson. It started about 9 years ago when I read an article about him in Reader’s Digest while visiting my parents. Where else would one even find a Reader’s Digest other than your parent’s house? A little serendipity mixed with Mom’s homemade chili the night before, and I found myself sitting down to meet …
Meet our newest member of the 20|20 team! Luke is a Cal Poly grad who joins us from an agency in Boston, as our new copywriter. Name: Lucas Jacob Trauth Known Aliases: Luke, The Truth, Skywalker, Lukester, Lukey From Skywalker himself: “If I had a quarter for every time someone claimed to be my Dad, I’d be worth more than George Lucas.” Skywalker …
In our 20-year history of building brands I’m proud to say that only about 15 percent of the the companies we’ve worked with chose blue as their flagship color. When you consider the global average of 60 percent, it’s a figure that’s surprisingly below the norm. But, then again, it makes sense when you consider that most companies that choose …
Meet our newest member of the 20|20 team in just four photos! Name: Matthew Steven Rice Known Aliases: Matt, Mattrice (“Matt Rice” really fast), Mattrice (“Matreese”), Rice-A-Roni, Minute Rice, Uncle Ben’s Rice… From Rice-A-Roni himself: “You know, I’ll be impressed if you come up with a rice joke that I haven’t heard yet.” Challenge. Accepted. Mattrice On Stock Photography: “Stock …
If you’ve somehow grown tired of the endless stream of cat photos and painstakingly choreographed selfies clogging your Instagram feed, we’ve got just the timesuck, er, ticket for you. And, if you also happen to be in need of a way to cut the effort out of cutting out letters by hand for your ransom notes, double-win! Meet Type to …