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A Movember to Remember

Posted on November 2, 2011 by in Branding, News and Announcements

Movember

 

Ah, fall. It’s officially here. Time for sweaters, pumpkin pie, and… mustachioed men?

According to the Prostate Cancer Foundation and other charities, November is officially the month where guys grow out their moustaches in support of men’s health awareness and in effect rebrand the month “Movember.”

This campaign is a brilliant tactic to bring attention to men’s health issues, particularly prostate cancer, and connect it with a younger generation. The best part is that everyone participating becomes a “walking billboard” for the cause, promoting awareness and conversation about the issues that might otherwise go unnoticed.

Its website (us.movember.com for all you folks stateside) has a distinct look and feel that’s equal parts masculine, hipster, and retro. It features everything from a mobile app to a grooming style guide, and of course opportunities to donate and learn more.

I’ve seen this grassroots campaign fervently proliferate itself on Facebook in recent weeks as guys gear up to ditch their razors for furrier pastures. Though I usually prefer the clean-shaven look, I have to say I love the cause and the execution of the campaign. So rock on “Mo Bros” everywhere! This is truly your month to shine.

-Robyn