Blogospherical (yes, that's a word. no kidding).


20|20 Summer To-Dos




  • Camp in Yosemite with a bunch or friends (I’ve never been!)
  • Pet rescue wolves at Wolff Vineyards (June 24th) while drinking Riesling



  • Host taco night at Spyglass Park
  • See a movie at Sunset Drive-In
  • Spend a weekend with Mark in Los Alamos – Bell Street Farm, here we come


  • Go to Great Wolf Lodge in Washington state (essentially an all inclusive casino for kids) with 9 kids
  • Launch another Kickstarter (stay tuned)


  • Work with Richard on our new fixer upper – painting, yard work, and remodeling the kitchen
  • Attend Concerts in the Plaza
  • See John Mayer at the California Mid-State Fair
  • Enjoy beach days in Cayucos or Shell Beach with our nephews
  • Trail running and bike riding up Hwy 1


Photo courtesy of Karen Grubb

Ready to make your bright idea a reality? Read this to save your sanity.

Fast Company recently asked four of the top entrepreneurship gurus in the universe to share the stumbles that newbies repeatedly make when pursuing their passion. Their advice was then whittled into 8 common missteps to avoid (read ‘em all here).

Today we’re talking about #4 – FEAR OF SPENDING MONEY ON YOUR BRAND.

Lewis Howes, the NYT best-selling author, lifestyle entrepreneur, and business coach, believes “Most people don’t understand the value of investing in your brand and your own development. When you’re starting out, it seems like you need to cut corners and keep things cheap, but I’ve never regretted investing in myself, my skills, or my brand.”

The solution: It’s okay to skimp on inessentials as long as you don’t cut corners where it really counts. “Paying for really high-quality photos, graphics, design, etc. is really important as soon as you can afford it,” Howes advises. “The internet has made visual design really important for businesses.” The same is true for crafting “a strong, authentic voice for your brand,” he says. “Take copywriting courses, hire really good photographers, and invest in quality design to make your brand look amazing.”

In designing brands for startups for the last 15 years here at 20|20, as well as launching a few startup brands of our own, we’ve seen firsthand hand how true Howes’ advice is. Like the old saying goes, “Nothing succeeds like the appearance of success.

From all of us at 20|20, we salute the pot stirrers and forces for positive change currently working their mightiest to make waves. Best of luck to you and your ideas in 2017.

Stranger Things: A Team Retreat to Remember

Like most celebrated adventures, our 2016 team retreat began with breakfast burritos. The Lincoln Deli delicacies were tater tot filled to fuel the next 24-hours of fun, starting with a series of SEVEN death defying ziplines in Santa Margarita.

Granted we’re all in shirts handmade for one another that express the more absurd aspects of our personalities as we embark upon our epic quest. 

Read more »

2016 Holiday Giving Guide

Our team feels lucky to live in an incredible community here on the Central Coast. This year we’re shining a spotlight on clients we care about – and how they’re sharing the holiday spirit with local patrons.

1. Kick off the season with bright poinsettias to benefit Transitions Mental Health Association. Red, white, and jingle bell varieties will be available in festive 6.5” pots starting Wednesday, November 30th at the following locations:


Growing Grounds Downtown
956 Chorro Street, San Luis Obispo
10am-5:30 on M, W- Sat.
11am-5pm on Sun.

TMHA Warehouse
784 High Street, San Luis Obispo
Nov. 30 – Dec. 2 





2. Say no to big box stores and support a local treasure. K.Jons Diamonds & Gems is celebrating 45 years of family business this winter with a new look and remodeled showroom.

From glistening garnets to striking sapphires, their enthusiastic experts will help you find just the look you’re going for.






3. Farm Supply has everything you need for the whole family. The local co-op is hosting A Special Night of Shopping at each of their five locations with discounts on all holiday gifts including pet toys and treats, along with 20% off clothing, decor and tack. Expect extra savings, plus food & drinks, from 4-7pm on the dates below:

  • Paso Robles:  Wednesday, November 30th
  • Buellton:  Thursday, December 1st
  • Arroyo Grande:  Tuesday, December 6th
  • Santa Maria:  Wednesday, December 7th
  • San Luis Obispo:  Thursday, December 8th



4. For all the athletes on your list, there’s FLUID Sports Nutrition. FLUID is a San Luis Obispo-based company which started as a Cal Poly senior project. Shop FLUID’s Cyber Monday savings (up to 40% off) starting today through Wednesday, November 30th by entering code CYBERMONDAY2016 at checkout.







5. Holiday party time is here. What better time to look and feel your best? Revive MD is offering special cosmetic treatment promotions all month! Time to treat yourself or someone you love.







6. Finally, we happen to think the most meaningful gift you can share is your time. In that spirit, you’re invited to visit The Villages annual Holiday Open House on Thursday, December 8th from 5:30 – 7:30pm.

Celebrate the season with live swing music, oodles of eggnog, and the best company you’ll find anywhere in town.


Snappy Title Goes Here


Friday afternoons we flee the office and find fun and food somewhere within walking distance of our downtown SLO office with an abundance of atmosphere (and alcohol).

Last week we finally flipped the lid to a Kickstarter game that had been staring at us from the shelf for months – Snaption. It’s a game of captions for snapshots where you can say whatever the ______ you want, designed by PicMe! Games and (iii) DESIGN.

Having designed and launched several products on Kickstarter ourselves, we love to support the projects of our local neighbors.

Between inhaling tacos, we took turns whipping out our phones to a fascinating photo of our choice. The table takes a look at the photo and each person comes up with their own compelling caption to be read aloud, then a winner is chosen. Alec dazzled us with a photo of an epicurean feast (above) he had prepared himself after a late night at work. While Alec sat dining on this steaming bowl of shame, the rest of us cooked up some winning recipes.

I doubt our fellow Luna Red patio patrons appreciated our howling laughter, but one thing is for sure – we will be Snaption-ing again soon.


Write on, write on.


Meet the new gal, Christy Cozby. She’s our copywriter and resident dinosaur enthusiast. When she isn’t alliterating you’ll find her pouring Pinot at Wolff Vineyards in the Edna Valley.

The curious creature below is Christy’s best friend, a dingo cattle dog named Sammy Roo.

A proud member of the Plaskett family, she knows Big Sur is the best spot on earth.

What floats her boat? Learning about flowers. Re-reading Jurassic Park. Watching Roman Holiday. Cheese.

Favorite Book: The Giving Tree

Spirit Animal: Pumpkin the Raccoon


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Say My Name, Say My Name


20|20 recently collaborated with Vina Robles to name their new luxury housing development in the heart of Paso Robles wine country. The original name of the project was “Huerhuero”, a challenging word to sound or spell. In developing a new name, we thought beyond what words can say, to how words can sound.

“Sound symbolism” is the theory that we unknowingly attach intrinsic meaning to certain speech sounds. Over the past few decades, scientists have found evidence that the sounds of words have real meaning. Sound symbolism is so powerful that when people hear the brand name of food, it can even change how it tastes. Whoa.

Ultimately the name we developed for our client, “Gran Cielo de Vina Robles” (Big Sky of Vineyard Oaks) speaks to the stunning location of the community and sounds grand, because it is! The word “gran” unlocks an intuitive part of our brain that associates the sound with vast and expansive.

Boom. Learn more about sound symbolism by reading Why The Sound Of A Brand Name Matters.

Our Clients are Really Developing


Today, new developments are popping up in nearly every neighborhood. While our clients have been busy building projects to better the community, we’ve been building their brands.

Discover the passion and personalities shaping the character of our beautiful county. We are grateful to collaborate with and share the stories of such dedicated people.

Studio Design Group
For over 30 years, Studio Design Group has been crafting spaces across the Central Coast for a more beautiful, well-designed future.

Driven by innovative minds with a simple desire to build better, Robbins|Reed takes pleasure in re-writing the building rulebook with every project.


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